Usually, re-branding cities is an initiative of the city council, or maybe the chamber of commerce, but finding this coming from just an entrepreneur that the only link that have with the city is that it's his hometown is quite inspirational and deserves a few posst about it.
The city: Las Vegas
Also known as The Entertainment of the World, Las Vegas doesn't need any presentation. Different from the rest of the cities around this Blog, Las Vegas have a well-known Brand and is a massive touristic destination thanks to their casino-hotels, conferences and all the cultural life that is surrounding this, but how does that influence to the citizens of Sin City?
